Rules native discounts cannot express
Spend-threshold gifts, tiered ladders, and gift selection are the actual reasons to install anything.
Best apps / Promotions
A free gift above a spend threshold is one of the few promotions that lifts basket size instead of just cutting price. Set the threshold wrong and it is a discount with extra steps.
THE SHORT VERSION
Shopify's native discounts cover a surprising amount — including some buy-X-get-Y cases — so the first honest question is whether you need an app at all. Where you do is gift-with-purchase above a spend threshold, tiered gift ladders, and letting the customer choose their gift. The strategic case for a gift over a percentage discount: a gift costs you its cost price, whereas 15% off costs you 15% of every item in the basket, and a gift gives shoppers a reason to add rather than a reason to wait for the next sale. Set the threshold with the AOV calculator.
The criteria below are the ones that actually change the outcome on a client store. Everything else is a feature list.
Spend-threshold gifts, tiered ladders, and gift selection are the actual reasons to install anything.
Running out mid-campaign is the most common way this goes wrong.
A gift nobody knows they are close to earning changes no behaviour at all.
How the gift interacts with sales, affiliate codes, and loyalty rewards is where profitability is decided.
The gift needs to appear on the packing slip at zero value without confusing your courier.
BOGOS is the promotions app on our stack for anything Shopify's native discounts cannot express cleanly: spend-threshold gifts, tiered gift ladders, and customer gift selection. It handles the mechanics well; the work that decides whether the promotion makes money is choosing a gift with a big gap between cost and perceived value, and capping the stock you commit. Our BOGOS guide covers both.
Genuinely worth checking before you install anything. Shopify's built-in discount engine handles percentage and fixed-amount discounts, free shipping, and some buy-X-get-Y configurations without a subscription or an extra script. If your promotion fits inside that, use it — you get better performance and one less app to maintain.
Our verdict
Check whether native discounts cover your promotion first. If you need spend-threshold or tiered gifts, BOGOS — with the threshold set above your current AOV and a hard cap on gift stock.
Send us your store. We will tell you which apps are earning their subscription, which are costing you page speed, and what we would install instead — free, no strings.
What clients ask before they commit to an app in this category.
A gift generally protects margin better and gives shoppers a reason to add an item. A percentage discount is simpler and better when you need to clear specific stock.
Just above your current average order value, so the gift prompts one more item rather than rewarding orders you already had. Run it through the AOV calculator.
A low threshold on a generic gift attracts one-time bargain hunters. A threshold above your AOV with a gift that fits the brand rewards your better customers instead.
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