Built for many audiences
Top-level navigation gives men, women, kids and the Big Size range each a clear route into the catalogue.
Examples / Fashion & Apparel · Shopify
Tomato Stores — everyday fashion for every body
A fashion retailer selling to men, women, kids and a dedicated big-size range has to help very different shoppers find their part of the catalogue fast.
- Shopify development
- Information architecture
- Merchandising & collections
- Responsive storefront
THE BRIEF
Tomato Stores sells everyday fashion to men, women and kids, plus a dedicated Big Size range — a broad catalogue that has to help very different shoppers find their section quickly. We built a Shopify store organised around that reality: clear top-level navigation for each audience, seasonal collections and an outlet that can rotate through the year without a rebuild, and editorial imagery given room to carry the brand. The result is one storefront that serves several wardrobes at once without feeling like a compromise for any of them.
What we built
Seasonal by design
Winter, summer and outlet collections can rotate through the year without rebuilding the store.
Imagery-led pages
Category and product templates give the brand's editorial imagery room to set the tone.
Built with
- Shopify
- Liquid
- Responsive front-end
- English storefront
See it live
Don't take our word for it — the store is live and open to browse. This is real, shipped work.
www.tomatostores.com ↗More work in this space
See how we approach the category on our industry page.
Want a store like Tomato Stores?
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Start a ProjectFrequently Asked
Questions
Common questions about this project and working with us.
Can one Shopify store serve men, women, kids and a big-size range without getting messy?
Yes. We structure the navigation and collections so each audience has a clear path in, and the catalogue stays easy to browse as it grows. If you sell to several audiences from one store, we can help.
How do the seasonal collections and outlet work on the store?
Seasonal ranges and the outlet are set up as collections the team can rotate through the year, so refreshing what's featured doesn't need a developer each time. Talk to us about your own build.