QodeBites / Glossary
The E-Commerce &
Shopify Glossary
Plain-English definitions of the Shopify, e-commerce, and web-development terms that come up when you're building or growing a store — written by the team that builds them.
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Conversion Rate (CVR)
The share of visitors who complete a purchase.
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Customer Lifetime Value (LTV)
The total profit a customer is worth over time.
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Core Web Vitals
Google's page-experience speed and stability metrics.
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Checkout
The final step where a shopper completes payment.
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Storefront API
Shopify's API for building custom shopping experiences.
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Shopify Plus
Shopify's enterprise tier for high-volume merchants.
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Subscriptions
Recurring, automatically-billed repeat orders.
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Structured Data (Schema Markup)
Machine-readable tags that describe page content.
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Current store performance