Glossary

Marketing Automation

Automated, triggered email and SMS lifecycle flows.

Marketing automation is the set of triggered messages — email, SMS, and WhatsApp — that run without manual effort: welcome series, abandoned-cart recovery, post-purchase, replenishment reminders, and win-back. Because these flows react to customer behaviour, they consistently outperform one-off broadcasts and quietly recover revenue around the clock. We wire them into the stores we build so retention runs on autopilot.

Build with a Shopify partner → Back to the glossary

Related terms

Abandoned Cart A started but uncompleted checkout. Read definition → Subscriptions Recurring, automatically-billed repeat orders. Read definition → Customer Lifetime Value (LTV) The total profit a customer is worth over time. Read definition →

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