Glossary

Storefront API

Shopify's API for building custom shopping experiences.

The Storefront API is Shopify's GraphQL API for reading products and collections and managing carts and checkouts from any front end — a custom website, a mobile app, or a headless build. It is the bridge that makes headless commerce and app-based shopping possible while Shopify still handles the secure checkout. We use it when a project needs a shopping experience beyond a standard themed storefront.

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What We'll Cover

  • Current store performance
  • UX and conversion bottlenecks
  • Growth opportunities
  • Recommended action plan
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