Structured Data (Schema Markup)

Structured data is standardised markup (usually JSON-LD, following schema.org) that tells search engines exactly what a page contains — a product, a price, a review, an FAQ, a breadcrumb. It powers rich results in search and helps AI and search engines understand your store. Product, breadcrumb, and FAQ schema are baseline on every store we build. Check how a snippet renders with the SERP preview tool.