Put the monthly price on the product page
A monthly figure converts high-ticket shoppers far better than a logo at checkout.
Integrations / Instalments & BNPL
valU is the instalment option Egyptian shoppers look for on higher-ticket purchases. Here is how to offer it on Shopify, which products it lifts, and what actually happens to your money.
WHY THIS MATTERS
valU (EFG Holding) is one of Egypt's largest consumer-finance providers, with longer tenors than a typical split-payment app — which is exactly why it moves the needle on higher-ticket categories like furniture, electronics and appliances. It is enabled through Paymob, the shopper pays over months, and you are settled up front while valU carries the credit. The lever is not the integration; it is showing a monthly price on the product page so the customer frames the purchase as affordable. Model the economics with the Shopify profit calculator and see the full stack in our Egypt & Saudi payment methods guide.
The same sequence we follow on client stores. Do them in order — several of the later steps depend on decisions made in the earlier ones.
valU is offered inside Paymob rather than as a standalone Shopify app. Set Paymob up first (see the Paymob setup guide), then switch valU on as a payment option.
Instalments earn their keep on higher-ticket items, not on a low-value, high-frequency catalogue. Set a minimum order value so valU appears where a monthly price changes the decision.
valU runs over multiple months with an admin fee and sometimes a down payment. Know who bears the fee and confirm the arithmetic against your margin before you promote it — the Shopify profit calculator is built for this.
The single biggest conversion lever is displaying "from X EGP / month" on the product and cart, not just listing valU at checkout. Framing the purchase as a monthly amount is what makes a high-ticket item feel affordable.
Run a test purchase through the valU path and confirm the order lands in Shopify as paid, with the right status. Check the experience on a real phone, in Arabic.
You are typically paid up front while valU carries the instalment risk. Confirm the settlement timing and fee with Paymob and map it to Shopify orders before volume builds.
The three things that separate a working setup from a default one — drawn from the stores we ship, not from the documentation.
A monthly figure converts high-ticket shoppers far better than a logo at checkout.
Instalments belong on your higher-ticket products, not the whole catalogue.
The admin fee has to fit your margin — model it before you promote it.
We set this up on every store we build, and we do it as standalone work too. Start with a free audit — we will tell you what is worth changing before you spend anything.
What clients ask us about this integration before we set it up.
valU is enabled through Paymob rather than as a standalone Shopify app. Set up Paymob, switch valU on as a payment option, and it appears at checkout for eligible orders.
You are typically settled up front while valU carries the instalment credit and collects from the customer over the tenor. Confirm the exact settlement timing and fee with Paymob.
Higher-ticket items — furniture, electronics, appliances — where paying over months changes the decision. Set a minimum order value so it does not clutter checkout on low-value products.