Checkout customisation
The main technical reason brands move to Plus. Custom checkout logic is powerful and it is where the specialist development hours go.
Pricing / Enterprise
Shopify Plus Cost: What You Actually Pay
Two separate numbers get confused here: what Shopify charges you for Plus, and what it costs to build on it. We can be precise about the second and honest about the first.
STRAIGHT ANSWER
Shopify Plus is the enterprise tier — higher checkout customisation, more staff accounts, expansion stores, scripts, and a different support relationship. Shopify prices it per merchant based on volume and contract term, so any figure quoted on an agency blog is a guess with a decimal point. What we can tell you exactly is our side: Plus engagements start at $5,000, and most Plus builds sit above the standard store range because the requirements that push a brand onto Plus are the same ones that make the build bigger.
The ranges
These are the numbers we quote, not illustrative examples. They are the starting ranges by scope — the estimator further down this page takes the same figures and adjusts them for design level, features, and timeline.
| Scope | Cost | Timeline | What that covers |
|---|---|---|---|
| Plus engagement floor (us) | from $5,000 | varies | The smallest piece of Plus work we take — typically checkout customisation, a scripts implementation, or a focused optimisation engagement on an existing Plus store. |
| Plus store build (us) | $15,000 – $40,000+ | 10 – 20 weeks | A full Plus storefront: custom design system, bespoke templates, checkout customisation, integrations, and the migration work that usually comes with it. |
| Shopify Plus platform fee | quoted by Shopify | monthly | Priced per merchant against volume and contract term. Shopify quotes this directly — ask them, not an agency blog. |
| Expansion / international stores | quoted per store | 3 – 8 weeks each | Additional storefronts for other markets or brands, sharing the design system but with their own catalogue, currency, and language. |
On the floor: We do not take Plus work below $5,000. Plus projects carry more stakeholders, more integration surface, and more risk at launch — under that number we cannot do it responsibly.
What moves the price
Where a project lands inside those ranges is decided by a handful of things. These are them, in roughly the order they matter.
Number of storefronts
Expansion stores share a design system but each needs its own catalogue, currency, language, and testing. The second store is not free, but it is much cheaper than the first.
Integration depth
Plus brands usually have an ERP, a WMS, or a POS that has to stay in sync. That integration work often outweighs the storefront build.
Migration complexity
Most Plus builds are replatforms, not new stores. Order history, customer records, and a URL-level redirect map all carry real weight — see migration costs.
Governance and stakeholders
More approvers means more review cycles. This is a genuine cost driver and pretending otherwise helps nobody.
What is in, what is not
Included
- Discovery with your commercial and operations stakeholders
- Full design system and bespoke templates
- Checkout customisation within Plus capabilities
- Integration work against your existing systems
- Staged migration with a URL-level redirect map
- Load and QA testing before launch
- Launch war-room monitoring
- Training for merchandising and support teams
- Six months of post-launch technical support
Not included
- The Shopify Plus platform fee itself
- Third-party enterprise app licences
- ERP or WMS changes on your side of the integration
- Ongoing feature development after launch
The part most pricing pages leave out
The most useful thing we can tell you about Plus is when not to buy it. If you are on Shopify Advanced, not hitting API or staff-account limits, not customising checkout, and not running multiple storefronts, Plus will not fix your conversion rate — it will just cost more. We have talked brands out of Plus more than once, and the store performed better because the money went into the storefront instead of the plan. Test it honestly: write down the three things you cannot do today, and check whether any of them actually require Plus.
Price your own project
Two minutes, no sign-up. Starts from the ranges above and adjusts for design level, features, and timeline.
Want it quoted properly? Tell us the scope on the start a project form, or get a free store audit first.
Frequently Asked
Questions
The questions we get asked on every pricing call.
How much is Shopify Plus per month?
Shopify quotes it per merchant against your volume and contract term, and the structure changes over time — so a number published here would be stale and possibly misleading. Ask Shopify directly. The build cost, which we can quote precisely, is usually the larger number in year one anyway.
Do I need Plus?
Probably not, unless you need checkout customisation, multiple storefronts, or you are hitting Advanced's limits. Those are the honest triggers. Everything else Plus markets is available a tier down.
Can you migrate us from Advanced to Plus?
Yes, and it is usually much less disruptive than a platform migration since the storefront largely carries over. The work concentrates in checkout, scripts, and integrations.
Is Plus worth it for international expansion?
It can be, if you need genuinely separate storefronts per market. If you need currencies and languages on one storefront, Shopify Markets covers a lot of that a tier down — worth checking before you upgrade.
Current store performance