Tools / E-COMMERCE
Average Order Value Calculator
Divide revenue by orders and you get AOV — the number that decides how much you can afford to spend winning a customer. See yours, then see what lifting it is worth.
ABOUT THIS TOOL
Average order value is quietly one of the most important numbers in e-commerce: raise it and every other lever — ad budgets, free-shipping thresholds, profit per customer — moves in your favour, without a single extra visitor. This free calculator turns your revenue and order count into your AOV, then shows exactly how much extra monthly revenue you would earn if you nudged that number up. It is the fastest way to size the prize before you invest in bundles, upsells, or a higher free-shipping bar.
How to use it
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01
Enter your revenue
Use a period that is easy to pull — a month, a quarter, or last 30 days.
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02
Enter your order count
The number of orders over the exact same period.
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03
Read your AOV
Revenue divided by orders — your average order value, instantly.
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04
Set a target
Type a higher AOV and see the extra revenue it earns at the same order volume.
What people use it for
- Sizing the revenue upside of bundles and upsells before you build them
- Setting a free-shipping threshold above your current AOV
- Working out how much you can afford to spend acquiring a customer
- Tracking AOV month over month as you test merchandising changes
The E-Commerce
Growth Playbook
17 moves that turn a store into a revenue machine — the exact levers our team pulls for the brands we build and grow.
- Convert more of the traffic you already pay for
- Speed wins that lift revenue on every visit
- Retention flows that make the second sale cheaper
- Ad math so you scale in profit, not blind
Enjoy the playbook!
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Frequently Asked
Questions
Common questions about this free tool.
What counts as a good AOV?
There is no universal figure — it depends entirely on your category and price points. What matters is the trend: an AOV that climbs as you add bundles and upsells is the goal. Pair this with the Customer LTV calculator to see the full value of each buyer.
How do I actually raise my AOV?
The reliable levers are bundles, volume discounts, cross-sells, and a free-shipping threshold set just above your current AOV. Our free E-Commerce Growth Playbook walks through each one.
Should I use revenue before or after shipping?
Use the same basis consistently. Most stores measure AOV on product revenue only, excluding shipping and tax, so the number reflects merchandising rather than delivery fees.
Current store performance