Tools / E-COMMERCE
Conversion Rate Calculator
Conversion rate is orders divided by visitors. A small lift here compounds across every dollar you already spend on traffic — see what yours is worth.
ABOUT THIS TOOL
You pay for traffic once; conversion rate decides how much of it turns into revenue. That makes it the highest-leverage number on your store — lifting it a single percentage point can outperform months of extra ad spend, because it works on visitors you have already paid for. This free calculator turns your visitors and orders into a conversion rate, and, with your average order value, shows the extra revenue waiting in a realistic improvement. Know the size of the prize before you touch the checkout.
How to use it
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01
Enter your visitors
Sessions or unique visitors over a period — keep it consistent.
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02
Enter your orders
Completed orders over the same period.
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03
Add average order value
So the tool can turn conversion into real revenue.
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04
Set a target rate
See the extra revenue a higher conversion rate would unlock at the same traffic.
What people use it for
- Quantifying the revenue upside of a CRO or redesign project
- Benchmarking your store against typical e-commerce conversion rates
- Deciding whether to invest in traffic or in converting what you have
- Setting a realistic conversion-rate goal for the next quarter
The E-Commerce
Growth Playbook
17 moves that turn a store into a revenue machine — the exact levers our team pulls for the brands we build and grow.
- Convert more of the traffic you already pay for
- Speed wins that lift revenue on every visit
- Retention flows that make the second sale cheaper
- Ad math so you scale in profit, not blind
Enjoy the playbook!
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Frequently Asked
Questions
Common questions about this free tool.
What is a good e-commerce conversion rate?
Most stores sit between 1% and 3%, though it varies widely by category, price, and traffic source. Rather than chase a benchmark, aim to beat your own baseline — this tool shows what each point is worth to you.
Why is my conversion rate low?
The usual culprits are slow load times, weak product pages, hidden costs at checkout, and poor mobile UX. A free store audit pinpoints which ones are costing you orders.
How do I improve conversion rate?
Speed, trust, and a frictionless checkout do most of the work. Our Growth Playbook covers the highest-impact fixes, and we build stores tuned to convert.
Current store performance